Facing the statue of King Taejo Yi Seong-gye at the entrace of Haengbok-ro towards Uijeongbu Station is a neon structure of the rodeo. This is Rodeo Street, one of Uijeongbu’s thematic streets. Like Green Street, Rodeo Street is packed with shops selling clothing, jewelry, and stationery, as well as with restaurants and beauty shops. Rodeo Street leads to Jaeil Market.

The street was named by the citizens, and after a series of regeneration projects, it has been reborn as a unique thematic street. Benchmarking Rodeo Drive in Beverly Hills, CA, a famous shopping district, whose name has been adopted by many different streets in South Korea aiming to highlight fashion trends, Rodeo Street in Uijeongbu is the city’s trend-setting spot, teeming with youthful spirit. In particular, Rodeo Street has lots to offer for entertainment and for enjoying good, cheap food and clothing, and as such, many young people who prefer new and original entertainment and goods flock to the street every day. It is considered similar to Hongdae Street in Seoul. Rodeo Street is also a popular date spot for young lovers.