The emblem of Uijeongbu was completed on July 29, 2000 as part of the City Identity Program (CIP). Its design reflects the future image of Uijeongbu, a dynamic harmony between the visions of the city (city of unification and clean nature and city of information, culture, and education) expressed in two shapes (basic construction elements: pigeon, mountain, river, and leaf).
The yellow-green color in the upper part of the emblem symbolizes the city of unification, where South Korea and North Korea are harmonized by Uijeongbu as the center and stronghold of unification, whereas the blue color in the lower part of the emblem signifies the co-existence of a clean nature and an information-driven city. The space in the center identifies the unlimited future of new Uijeongbu that the harmony of the two surfaces creates. As the two surfaces intertwine with each other and expand, they symbolize the vision of Uijeongbu and the harmony among and fusion of the city’s diverse characters.
The brand design of Uijeongbu, which functions as internal and external communication tools, is the official visual design that symbolizes the city. “Uijeongbu, City of Happiness,” Uijeongbu’s brand slogan, expresses the city’s vision of happiness, which makes Uijeongbu unique. The graphic design uses the shape of a flower in full bloom, and the spaces between the petals signify the harmony and concord among the residents of Uijeongbu as the central city in the northern part of Gyeonggi-do. The spread of the petals represents the diffusion of the “happiness virus” in Uijeongbu to all its citizens, while the rhythmic change of the shape shows the vitality of the city. The violet color symbolizes the advanced education and culture in the city; the green color, the clean nature and green city image; and the blue color, the dynamic economy of Uijeongbu.
“Uidori,” Uijeongbu’s mascot, created on July 29, 2000, is a cute and friendly-looking child in the image of a minister in the Joseon dynasty to represent the origin of Uijeongbu. The big ears of Uidori show the city’s willingness to heed its citizens’ opinions, and the raised thumb symbolizes the fact that Uijeongbu is the no. 1 city in the northern part of Gyeonggi-do.
City Flower (Flower of Uijeongbu)
The royal azalea was designated as the flower of Uijeongbu on July 25, 1986. The beautiful and passionate color of the flower represents the spirit of love, loyalty, and diligence of the Uijeongbu citizens while the broad dark-green leaves represent their youth and passion.
City Bird (Bird of Uijeongbu)
The pigeon was designated as the bird of Uijeongbu on October 7, 1972, symbolizing the pleasant city with the bird’s elegance and beauty. The bird’s prolific nature and calmness represent the Uijeongbu citizens’ desire for prosperity and peace.
City Tree (Tree of Uijeongbu)
The nut pine was designated as the tree of Uijeongbu on July 25, 1986. Its perseverance against the cold and greenness in all seasons symbolize the vigor, hope, and vitality of the Uijeongbu citizens.